Creative Direction, Video Production
About This Project

The team at SOHO Media were given the incredible opportunity to create a video series for Redlands Mazda showcasing their growing family of happy Mazda customers. After a lengthy brainstorming session, it was decided that we wanted to show the incredible buying experience of purchasing a vehicle from Redlands Mazda. We chose to highlight the experience of two young families and a young female, to accurately portray the brand’s key demographics. Shot both on site and at the Manly foreshore, located just down the road from the dealership. This video series was a part of a television, cinema and social media campaign.