Creative Direction
2023
Boom Clash Rockstar
Boom Clash Rockstar (BCR) will provide high-school bands with real-world experience, while shining a spotlight on youth mental health. Established by a collective group of music industry professionals, entrepreneurs, performers and music lovers, BCR has a common goal to encourage and facilitate the next generation of creatives.
Role
Deliverables
Creative Direction
Visual Identity
Social Media Strategy
It’s the band battle to end all band battles!
BCR came to SOHO, by recommendation, to undertake creative direction, visual identity and social media strategy. Working closely with BCR’s Brett Pattinson, frontman of the band The Allniters and music industry expert, we draw inspiration from 70s rock aesthetic, gig culture, and music magazines like Mojo, to create an identity that is inclusive, edgy and progressive.
