October 20, 2020
2020 was a strange time! With the COVID-19 pandemic causing state-wide lockdowns around the country, travelling interstate was no longer an option. The team at Redlands Mazda contacted us to curate and manage their launch of the All-New Mazda BT-50. Our creative team came up with the idea of developing a campaign based around ‘discovering your backyard’. We planned and executed a video shoot highlighting south-east Queensland’s gorgeous backyard and putting the new BT-50 through its paces in the coastal hinterland and Bribie Island coastline. This video was then used to generate interest and displayed on all visual mediums including television, cinema, and social media.